As producers of our Stellantis client’s auto-show reveals, our events team needed to improvise during show cancellations in 2020 & 2021. Still striving for a ‘live’ event experience, we headed to Conner Center in Detroit — the Stellantis manufacturing plant revamped as an exhibit center — to create an experience that enabled the media and consumers to virtually tune in to the launch announcements in real time. We developed and executed the presentations and captured the delivery to play across multiple channels… the only thing missing was the in-person audience.