2017 Dodge Demon Reveal Shows & Events

The 2017 Dodge Demon Live Reveal is a prime example of Union AdWorks’ proficiency in planning, managing, creating and implementing a highly creative, large-scale, multimedia vehicle reveal.

Foremost, this project demonstrates our ability to securely work with highly classified product information. Union AdWorks was brought into the fold while Demon was still tucked away in the shadows of FCA, when only a handful of employees were aware of the project. This partnership nods to the trust we’ve earned with our clients over the last eight years.

  • ClientDodge Brand
  • EventNew York Auto Show
  • LocationChelsea Piers, NYC
  • Year2017

Our participation in this launch included the creation of powerful creative imagery, video production and product information as well as writing the keynote speech given by Tim Kuniskis, the then head of passenger car brands.


This was an all-hands-on-deck assignment that tapped the resources of our designers, writers, video editors, product department, account team and art buyers. A core group of Union AdWorks’ employees were onsite for the show to help facilitate the production, make last-minute speech edits and help with any other client requirements.