During Capital Markets Day, FCA executives presented the 2018-2022 business plan to financial analysts and institutional investors. This one-day event was held at Alfa Romeo’s proving grounds in Balocco, Italy in June 2018.
From script and video editing to Keynote execution and post-show asset management, creating presentations for top-level client executives requires discretion and trust. Union AdWorks diligently works to keep sensitive financial and proprietary product information extremely secure. The agency is also cognizant of building presentations that are informative, engaging and visually appealing to an audience of varied nationalities and disciplines.
We worked closely with the clients to clearly and effectively communicate their messages, insights and future plans. Our writers and design leads resourced the wealth of content our agency has created for the FCA catalog and marketing programs. Our in-house editing and video production group created unique assets to be used throughout the course of the event.
Though our creative and account teams remained state-side to assist in client cost savings, we turned over the finished presentations to FCA’s Italian production team — and remotely monitored run-of-show during the event to ensure that execution quality and client expectations were upheld.
To be selected to lead the overall creative execution of Capital Markets Day, and to be trusted with the highly classified information contained therein, is a true testament to the work we produce at Union AdWorks as well as the relationships we’ve cultivated with our clients over the years.